The original parent company was established in the early 50's by the late Mr. Ephraim Hertzano- the originator of the authentic Rummikub game.

Lemada Light Industries Ltd specializes in development and manufacture of educational games and board games of the highest quality. Rummikub -is the third most popular family game in the world. Over 60 million Rummikub games are sold to date in 52 countries across 5 continents, printed in 25 languages. played by over a million people.

The game is distributed by some of the most prominent companies in the world such as: Alga (Sweden), Crown Andrews (Australia), Goliath (Benelux), Hasbro (France, Spain, Mexico, India, Turkey, Latin America), Jumbo (Germany), Mathiassen (Denmark), Piatnik (Austria, Hungary), Pressman (USA, Canada),

Ravensburger (Switzerland, Italy), Tomy (UK) etc.

The factory is based in Arad - 25 km from the Dead Sea in the Negev Desert of Israel, occupying 6,000 sq. mtrs, employing about 120 people, working in 3 shifts and producing over 3 million games a year, mostly for export. The manufacturing process is performed in-house including: injection molding, compression molding, set up boxes, flat board line, pad printing, silk screen printing, hot stamping printing, and assembly lines. This self sustained operation comprises the latest state-of the-art machinery.

The head office, including our R&D, Graphic Dept. and Marketing Division, is located in Moshav Magshimim, near Ben Gurion International Airport.

In the local Israeli market the products are sold under the Brand name "Kod Kod"- the leading and the oldest (49 years in business) game company in the country." Kod Kod" has its own sales team and distribution scheme, selling directly to all toy shops, chain stores and specialty shops.

The R&D department acts in the following areas:

• Developing - its own selection of original games designed for all - starting from toddlers to adults.
• Translating - games made under license.
• Designing / Art Department - advertising and promotions.